You Looking at my Bird…?

David HollandTips & Inspiration, UncategorizedLeave a Comment

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Anyone that’s been to a club, pub, or bar on a Saturday night will understand the sinking feeling if they ever get asked this question…

I was in Manchester with Lynn for the weekend seeing family. On Saturday we went out to a pub for dinner and drinks…

At around 10.00pm the pub was really busy with clubbers, parties, hen nights and groups out having a good time…

One guy staggered over to me and said…

Oi mate – you looking at my Bird…?

I assured him I wasn’t, mainly because I doubt he had one …

Why not, do you think she’s ugly …?

This is a great way to start a bar fight – with an implied justification in the eyes of the aggressor, triggered by a “no-lose” argument to set things off…

Anyway – the next stage is a different story for another time… 😊

What are you looking at…?

Increasingly we all want to be looked at, seen, recognised, or noticed – it’s the curse of social media and marketing in the digital world…

But what do you want people to stare at you for…?

Is it your…

  • A – Looks and fashion- cue TikTok influencers and Instagram junkies…
  • B – Money and success – pictures of cars, planes, and champagne…
  • C – Ability and Skills – testimonials and qualifications…
  • D – Personality and lifestyle – dog pictures, travel, and cups of Starbucks in airport lounges…

You are being watched – in fact, we all need to be watched if we are to punch through the background noise of drivel and junk on Social Media…

But taking control of what you are being stared at for, is the key. Controlling your personal and professional brand, having a planned approach to all media with rules and guidelines in place for consistency is a great start.

What are you staring at…?

We have to make sure that people see what we WANT them to see, notice what represents our positive brand, builds our reputation with those we wish to engage with, and filters out those we don’t…

Ten Tips to Build your Brand…

  1. – Build your Brand Avatar – take control of what you want to be stared at for…
  2. – Design your Clients Avatar – so you can construct messages to attract them…
  3. – Plan your Content – give value and ideas, not just a sales pitch…
  4. – Make it personal – your dog will get more likes than you do…
  5. – Make it consistent – brand equals trust equals predictability..
  6. – Add video – so people can see and hear you…
  7. – Interview others – bask in reflected glory…
  8. – Write a book – still makes a difference…
  9. – Reveal – your likes, lifestyle, and interests…
  10. – Sell – only 1 in 10 posts should be “salesy”…

Take control of your Brand so you know what people are Staring at you for…

If you’d like some Templates to help you with this – drop me an email at davidholland@resultsrulesok.com and I’ll get them over to you as a Thank You for reading this article…

As we come out of lockdown, it’s never been a better time to get your business growth plans back on track, we are seeing a number of clients have “best ever” months in terms of Sales, Profit and Cash – if you’d like to find out more about our Coaching and Mentoring Programs, just drop me a note to davidholland@resultsrulesok.com or schedule your FREE Strategy Meeting via our Calendly LINK HERE

Check out our upcoming events…

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